Hotel accommodation is an essential part of an unforgettable visit to a championship, particularly for foreign visitors. That is why the leading international hospitality group Accor has been acquired as a sponsoring partner for the Men’s World Floorball Championships 2022. Accor’s Lifestyle Loyalty Program ALL – Accor Live Limitless and the economy hotel brand ibis budget will be present as official sponsors of this major sports event. In addition, the hotels of the same group in Zurich City West and Winterthur will welcome the officials, teams and fans of the WFC 2022.
— We are very pleased to be part of the World Floorball Championship 2022, especially together with ibis budget. The brand offers smart base camps for younger and easy-going guests who are ready for any adventure. In addition, we offer our commitment of focusing more strongly on the topic of urban sports. Our partnership here thus provides us with the perfect framework to share this spirit with fans from around the world, says Caroline Thoma, Vice President Economy Brands Northern Europe.
Aside from the sponsorship, the cooperation includes that the hotels of the Accor brands ibis budget, ibis and Novotel are the official partner hotels connected to the event, and they will be welcoming participants as well as fans from around the world at both venues, Zurich and Winterthur. Members of the ALL – Accor Live Limitless bonus program have the opportunity to experience the WFC firsthand as part of the Limitless Experience events.
The partnership is also a perfect match regarding sustainability goals. The Hospitality group has a strong commitment with its different initiatives and recently announced its target of reaching net CO2 emissions of zero by 2050. Food is also a major topic. Food waste is being reduced by up to 50% with innovative measures. This commitment to the environment is perfectly in line with the Green Goal and makes Accor the perfect hotel partner for the home WFC 2022.
— With our Green Goal, we are committing to reducing the CO2 emissions and to carrying out a climate neutral WFC. We are happy that with Accor, we have found a hotel partner who shares these goals. Accor proves that sustainable hotel accommodation does not mean that people have to give up any comforts. We are convinced that our fans, officials and teams will feel right at home in the Accor Group’s hotels, Daniel Kasser, General Manager of the WFC 2022, states.