At a press conference celebrating the two-year countdown to The World Games 2021 on July 24th, the Birmingham Organising Committee announced that Blue Cross and Blue Shield of Alabama will support the event as a Foundation Partner, while Vulcan will serve as the official mascot of The Games. It was also revealed that floorball will be one of the sports included in the “Let’s Move” initiative.
Blue Cross and Blue Shield of Alabama’s partnership will include title sponsorship of The World Games 2021’s education program, “Live Healthy, Play Global.” This initiative, which was developed by a steering committee of educators and community partners, will be test-launched in Birmingham City Schools during the 2019-2020 academic year and will later be rolled out to include a wide range of schools across the state.
The goal of the Live Healthy, Play Global programme is to support a physically active and globally minded Birmingham, ensuring that students engage in physical activity, see the importance of traditional sports values, and benefit from the enhancement of physical education and social studies curriculums through relevant resources inspired by The World Games 2021.
Floorball included in the “Let’s Move” initiative
The programme will provide students with the opportunity to play sports featured in The World Games 2021 through a partnership with the “Let’s Move” initiative. Initial sports will include Korfball, Floorball and Flying Disc. It will also provide classroom resources and activities that will connect The World Games 2021 with physical education, social studies and athletics, as well as provide professional development opportunities for educators.
Vulcan announced official mascot of The Games
With the announcement of Vulcan as the official mascot came exciting news: a special representation of Vulcan will be created specifically for The World Games 2021 Birmingham. This version of Vulcan – created through a collaboration between Vulcan Park and Museum, the International World Games Association and the Birmingham Organising Committee – will be unveiled later this year and will appear at special events leading up to and during The Games. This distinct Vulcan will represent the excitement and vitality of The World Games and forge a spirit of competition throughout the Magic City, uniting fans in Birmingham with spectators from around the globe.
A symbol of the spirit of Birmingham, Vulcan is the world’s largest cast iron statue and considered one of the most memorable works of civic art in the United States. Designed by Italian artist Giuseppe Moretti and cast from Birmingham iron in 1904, Vulcan has overlooked Alabama’s largest city from atop Red Mountain since the 1930s. Featuring an observation platform and a comprehensive Birmingham history museum, Vulcan Park & Museum is one of Birmingham’s most-loved tourist attractions, while the Vulcan statue is one of the city’s most recognisable icons. As mascot, he will serve as the ambassador visitors will see as they travel to Birmingham for The Games. More on visitvulcan.com.
Blue Cross and Blue Shield of Alabama joins Alabama Power, Protective Life, Regions, and Shipt as official Foundation Partners of The World Games 2021. Additional support has also been provided by the City of Birmingham, Jefferson County, State of Georgia and Birmingham Convention and Visitors Bureau.
About The World Games 2021 Birmingham
The World Games 2021 Birmingham will be an extraordinary Olympic-style sports experience where elite athletes from all over the world compete for gold in 33 unique, multi-disciplinary sports. Floorball is one of the sports on the World Games 2021 programme. Featuring 3,600 athletes from more than 100 countries, the international event will unite global fans with the Birmingham community in more than 20 unique venues around the greater metropolitan area. The World Games 2021 Birmingham, which marks the 40th anniversary of the event, will take place from 15-25 July 2021 and will generate an estimated $256 million in economic impact. The World Games was established by the International World Games Association, an organisation recognised by the International Olympic Committee. For more information visit theworldgames2021.com or find us on Facebook, Instagram or Twitter.
The World Games 2021 Birmingham will take place July 15-25, 2021, and will generate an estimated $256 million in economic impact for the city.
Source & photo: theworldgames2021.com
