The Chengdu 2025 Local Organising Committee (LOC) has revealed the new logo of the 12th edition of The World Games.
In December 2023, the Chengdu 2025 LOC initiated an international contest to create the logo, mascot and slogan of The World Games 2025, calling for designers’ ideas globally. Worldwide contributions ran until the end of February 2024.
A total of 9,235 (national and international) submissions were received from national and foreign applicants, a testament of the world’s creativity to develop the visual identity of the International World Games Association (IWGA) flagship event next year. The submissions breakdown unfolds as follows: 3,562 logo ideas received, 1,924 mascot creations and 3,749 slogans.
The winning design of the Chengdu 2025 logo was revealed on 17 May 2024, while the Chengdu 2025 mascot and slogan will be unveiled at the ‘One Year to Go’ event in August 2024.
The logo design is inspired by iconic Chinese symbols such as the giant panda, the hibiscus flower, and the Chinese knot. The top part ingeniously incorporates the facial features of the giant panda and reflects the history and culture of Chengdu as the host city, and the Sichuan Province where Chengdu is located. The centre of the logo represents the Chinese knot which symbolises unity, prosperity, and luck. It emphasises the importance of unity and embodies the core values of The World Games, resonating with the participants and audiences. In addition, the overall design is inspired by the hibiscus flower through seamless integration of the giant panda with the Chinese knot, to incorporate the essence of Chengdu into The World Games. Finally, the emblem achieves a balanced and harmonious colour scheme by utilising cool colours vertically and warm colours horizontally. This creates a sense of depth and coordination among the five colours: red, yellow, green, black, and white.
The announcement of the logo aligns with just under 450 days to go to The World Games 2025 to be hosted from 7-17 August 2025, featuring 35 sports, 61 disciplines and a total of 254 medal events.
More information can be found on The World Games website here:
