While the IFF Women’s World Floorball Championships 2023 (WFC 2023) in Singapore was only the second time that floorball’s pinnacle event has been held outside Europe, it succeeded in capturing the interest of floorball fans from around the world, evidenced by an event evaluation report produced by Quantum Consultancy. The media results from the WFC 2023, including cumulative TV audience of 5.4 million, 3.3 million live views of match streams and 6.2 million social media impressions, confirm the growing appeal of women’s floorball.
The WFC 2023 recorded higher audience ratings in most of its key territories compared to past editions of the tournament. In total, 791 hours of content was either televised or streamed by IFF’s broadcast partners.
Overseas spectators visiting Singapore for the event contributed 3,605 bed nights and SGD 1.26 million to the local economy. The direct economic impact of the WFC 2023, which considers visitor expenditure and organisational spending, is estimated at SGD 2.78 million.
Other key findings include:
- Attendance at the WFC 2023 totalled 21,628.
- Visiting spectators and accredited participants generated 10,000+ bed nights in Singapore.
- 78% of spectators and 73% of players enjoyed their experience at the event.
- Singapore was seen as a great destination from a tourism standpoint, with 87% of spectators and players rating it as a good or a very good place to visit.
- 88% of local residents attending the event would like Singapore to host another edition of the tournament in the future.
It is hoped that the WFC 2023 will help to stimulate the growth of floorball in Singapore and South-East Asia, both in terms of participation, as well as the professional and commercial development of the sport.
The full evaluation report is accessible via the following link:
IFF Women’s World Championships 2023 – Evaluation Report
John Liljelund, IFF Secretary General, commented: “The WFC Event Evaluation report gives the IFF and the upcoming event organisers a very good picture of how the event was organised and how it succeeded. This is a tool that helps us develop both our events and the organisation behind the event together with the local organisers. It also works as a tool to convey to TV broadcasters, sponsors and cities what kind of events IFF organises, in order to help us to bring them on board”.
Krzysztof Kropielnicki, Quantum Head of Insights & Analytics, added: “The WFC 2023 was held in a time zone which was unfavourable for floorball’s traditional European community, but it is encouraging to see that the fans tuned in to follow the tournament via TV and digital coverage. At the same time, while the attendances could have been greater, one can sense a genuine belief from all stakeholders that the tournament will be the catalyst for the development of floorball in Singapore and the wider region”.
As part of a long-term agreement with the IFF, Quantum provides strategic evaluation services to assess the event impacts of the Men’s and Women’s WFC. Quantum is also providing a monitoring service to report on progress made towards objectives set out within the IFF Strategy 2021-2032.
