The International Floorball Federation and the local Swiss entity of New Wave Group (S.A.) have come to an agreement to have Craft providing the official referee apparel for the Men’s World Floorball Championships 2022 in Switzerland.
After the successful cooperation in the last edition of the World Championships 2020 in Helsinki there was a strong base to begin negotiations to continue this partnership. The new idea for IFF events of customized referee shirts together with Fisherman’s Friend was a big success and received a lot of attention.
– We are very happy to partner with the IFF for the World Floorball Championships 2022 in our country, says Mr Sébastien Rytz, Marketing Manager for New Wave Group Switzerland. The development of the brand and in particular the Teamwear collection and the footwear is reaching new levels in Switzerland. Alongside its core sports such as running, bike or nordic ski, Craft is now recognized as a major player in team sports apparel, including footwear. The WFC will definitely be one of the sporting highlights this year and we are proud to be associated with.
Photo: customized Craft referee shirts from WFC 2020 Helsinki
The sixteen persons in charge of officiating the matches in Switzerland will be dressed by Craft from head to toes. In addition to the actual referee outfits they will also wear training kits, warm up shirts and shoes from Craft. Additionally, the referees can be spotted transporting their gear in a sport bags and covering their heads with Craft beanies.
– I’m thrilled to continue the partnership with Craft. The feedback about the clothing from the referees has been very good. We also highly appreciate their open-mind to produce this ground-breaking customized shirt which received a lot of positive attention. Actually, there is a negotiation on-going for potential next customization! The way ticket sales are progressing and how TV-visibility is set up for Switzerland, I’m certain we will clearly meet the visibility expectations of our partner, explains Tero Kalsta, Sales Coordinator at the IFF.