The floorball section of the Norwegian Bandy Association has signed a long-term media agreement with TV 2 and MyGame on the viewing rights for floorball in Norway and the World Floorball Championships for women and men. The agreement means broad exposure of Norwegian Floorball in the years to come.
— This has been a long process with several stakeholders, but after TV 2 and MyGame came to the field, it quickly became clear that this was the right partner for us, says Head of the Floorball section in NBF, Paal Saastad, who has led the negotiations on behalf of Norwegian Floorball.
The agreement with TV 2 is for six years with an option for another four for top sports and the agreement with MyGame is a ten-year agreement that will cover the depth of Norwegian Floorball.
— Entering this long-term agreement with TV 2 and MyGame gives us both an important recognition but also opportunities we have not had before. It is incredibly fun to be part of this project, and together with the other sports, ensuring a broad TV exposure of Norwegian sports. TV 2 and MyGame are the perfect partners for us, with their different media platforms and expertise. In combination with our expertise in sports, we will, through a long-term collaboration, ensure that the agreement is a success. Both parties are responsible for achieving this in a good way and we will try to get the most out of the agreement, Paal Saastad continues.
Earlier this year, TV 2 signed long-term rights for Norwegian handball, ice hockey, basketball and volleyball. In addition, TV 2 secured the rights for Norwegian football from 2023 to 2028, top and amateurs. TV 2 also has a long-term agreement with the Norwegian Ski Association. An overall portfolio that will provide enhanced attention to grassroots sports in Norway.
— TV 2 is building the future home for Norwegian sports, and it is a pleasure to be able to incorporate a new, strong right in this unique promise. Floorball is on the rise in Norway and will be an important contribution to our rich and exciting portfolio, says Sports editor Vegard Jansen Hagen on TV 2.
The company MyGame will produce and stream broadcasts amateur and junior games with completely new AI technology, so-called unmanned smart cameras of high quality that follow the game. It is a technology that makes it possible to cover matches and make them available to everyone within a short time frame.
— Fixed cameras are installed in the halls, and do not require staffing at all. Then you buy a subscription and can follow your team and watch your children or grandchildren or nieces and nephews play, the most important sports heroes in our lives. It makes it more fun to play and it becomes easier to get the family involved. I think it will both strengthen recruitment and prevent dropouts when you get to the age where many quit, says Harald Strømme from MyGame.
— This is a big step for Norwegian floorball, and incredibly fun that we will finally be able to show all levels of our sport to the Norwegian TV audience. That we now get to show both World Floorball Championship matches and Norwegian Championship Finals for both women and men on TV is important for Norwegian Floorball. It gives us the recognition which we have been working to achieve for a long time, states the Head of the Floorball section of the Norwegian Bandy Association, Paal Saastad when he had signed the new media agreement.
Norwegian floorball is on the rise and with growing membership numbers and national teams fighting at the top of the international arena, it is natural that the next step is a good, broad and long-term media agreement. The agreement also means that the Norwegian Championship Finals and all international matches will be broadcast on linear TV at TV2. Eventually, all elite series matches will be possibly streamed on TV2 Play (formerly Sumo). In addition, the amateur and junior games will take be shown on the new platform MyGame.
Source: Norwegian Floorball Association