One of the aims of The World Games (TWG) is to promote the athletes, as well as to give them centre stage in an international multi-sport event. From September 2020 onwards, athletes have been be given centre stage in a whole new way on social media when an athlete from The World Games family take over The World Games Instagram stories for the day!
On Friday 6th of November the World Games Instagram stories will be taken over by the Swiss national team forward Tim Braillard in TWG Follow My Friday!
Tim Braillard represents the Swiss club Alligator Malans, but has also played in the Swedish Superleague for Mullsjö AIS. He has in two Men’s World Floorball Championships, in WFC 2016 and WFC 2018. Braillard also represented Switzerland in The World Games 2017 where the Swiss team took the silver.
The aim with The World Games Instagram story takeovers, is that fans can get to see what a day in an athlete’s life looks like, and athletes from other sports can compare their days – and get to know fellow athletes who they will meet at The Games!
Past stories can be seen as highlights in The World Games Instagram profile and new stories will become visible to all followers on Tuesday mornings.
The World Games is a multi-sport event staged every four years by the International World Games Association under the patronage of the International Olympic Committee. The 11th edition of The World Games will be held in Birmingham, Alabama, USA, 7-17 July 2022. 3,600 athletes from over 30 sports and 100 countries will take part in The World Games.
