The Czech men’s top floorball league is changing into a new one and from now on it will be called the Livesport Superliga. Czech Floorball and the technology company Livesport have entered into a five-year partnership.
– We have been negotiating cooperation for quite some time, and the coronavirus pandemic has also affected it. The happier it made me that we have agreed in this time, that is challenging for the whole sport. The fact that we have concluded the first phase of cooperation for five years is exceptional. Even in terms of financial volume, it is one of the largest floorball partnership agreements. Livesport will support us with tens of millions of Crowns during the contract, says Filip Šuman, President of Czech Floorball.
In addition to the name, the logo of the competition is also changing, which is based on the basic identity of Czech Floorball and at the same time respects the red color of the partner. However, since the identity of Czech Floorball was respected, this is not a significant change for fans.
Livesport is one of the world’s leading providers of sports information. The Czech technology company based in Prague, which was founded in 2006, develops websites and applications with fast news not only from floorball but also from 37 other sports. Its live results, statistics, spreadsheets and other information in more than thirty world languages are searched every month by about 90 million unique users from around the world. Over 75 million sports fans have downloaded one of the company’s applications to their mobile devices.
And now, Livesport associates its name with Czech Floorball, securing its very first partnership of this kind in its history.
– We have been thinking for a long time about marketing connections with a sport in the Czech Republic. We were looking for a modern and internationally successful sport with professional management. One who has a large fan and player base and is not burdened by a complicated past or scandals. And Czech Floorball exactly corresponds to our idea, explains Jan Hortík, CMO of Livesport.
Livesport not only becomes the general sponsor of the men’s Superliga, but will also be the main partner of the national team and the entire Czech Floorball. One of the main elements for fans is the download of all video broadcasts from the Livesport Superliga and Women’s Extraliga to the Livesport.cz application, as well as a worldwide opportunity to work with content that will support cooperation.
– We all remember the full stands during the recent World Championships held here, and a successful new visual identity also attracted a lot of attention. Czech Floorball is simply a trendy brand and it will be a pleasure to combine with it both the name of our company and our main product, which is the sports results service Livesport.cz, Hortík adds.
In the coming weeks, Czech Floorball will bring more details about the mutual partnership between Livesport and Czech Floorball.
Source & photos: Czech Floorball
