A year ago, Spring Media became the commercial rights adviser for the Swedish Super League Association (FSSL). They have now issued a five-year tender for SSL broadcast rights. The deadline for interested broadcasters to submit their bids is 11th of March.

The content on offer is the Men’s and Women’s Swedish Super League for five seasons, starting from 2020/21. Over 400 matches per season are included in the rights package on offer. According to Spring Media, “floorball is one of the most popular sports in Sweden and the SSL has a large and young fan base”. They anticipate a competitive process taking into consideration the strong position of the SSL in Sweden, and the fact that other major domestic leagues are tied up in long-term agreements.

Before appointing Spring Media, the FSSL became involved in a debate with the Swedish Floorball Federation (SIBF) about the future of the sport’s top league and was willing to launch its own private league. The debate was solved in December 2019 and FSSL and SIBF reached an agreement over the commercial rights. The agreement comes into force on 1st of July 2020 and runs for five years.

Swedish Floorball Federation owns the rights to the SSL, its brand and the league, but the FSSL as the clubs body has been granted the full rights and sub licensing rights to the SSL brand and all associated broadcast rights.

Spring Media was appointed to provide commercial advisory services in the areas of media rights sales, broadcast production and betting-related sponsorship rights. The agency has a status in the Swedish market and they already represent the media rights of Swedish Bandyligan and women’s football Damallsvenskan.

Interested broadcasters can request the tender documents from Spring Media partner Torsten Billing (torsten.billing@springmedia.se).

About Spring Media

Spring Media  is an international sports media agency with focus and expertise in production, packaging, digital strategies and rights negotiation. The company is headquartered in Stockholm and has offices in Hamburg, Astana and Mexico City.

Some of its commitments in the Swedish market include OBOS Damallsvenskan, Swimming Association, Bandyligan and Elitserien in Speedway. The company was named Gasell by Dagens Industri 2017 and 2018.

Source: Spring Media and SportBusiness

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