The 12th Women’s World Floorball Championships was organised in Neuchatel, Switzerland December 7th – 15th of 2019 and a new Women’s total attendance record was reached in Neuchâtel. Here are some of the great achievements reached during the WFC 2019.

WFC 2019 spectators

New Women’s WFC total attendance record: 44 513 (the previous total attendance record was 43 806 spectators from the Women’s WFC in 2013, in Brno and Ostrava, Czech Republic). The final day in Neuchâtel was also sold out.
Most spectators: 4250 (final)

WFC 2019 Tickets

A total of 16 742 tickets were sold to the WFC 2019.

WFC 2019 on TV

IFF acted as the host broadcaster for the Women’s WFC 2019, with the Swiss TV SRF as the official broadcaster for the Event in Switzerland.

A record number of 41 matches were televised out of the 48 WFC matches played. In total, there were 131 televised matches from the WFC 2019 and this was also a new record. Matches were shown live in 13 countries. In addition to Swiss TV (SRF (German), CHRTS (French) and RSI (Italian)), WFC matches were on TV in 12 countries; i.e. China (Beijing TV), Czech TV,  Finland (YLE), Germany (Sportdeutchland.tv), Indonesia (UseeTV), Latvia (LTV7 and Sportcentre TV), Malaysia (Astro), Singapore (Starhub TV), Slovakia (RSTV and ArenaTV), Sweden (Discovery/Eurosport), Ukraine (Pershyi TV)  and Thailand True Vision) and the Olympic Channel.

The IFF has not yet received all TV numbers, but based on the information received from CZE, FIN, SUI and SWE the final had 1,5 million viewers and the bronze match 491 000 viewers. According to the current statistics the live TV matches were seen by 7,6 million viewers

The number of spectators in each country (from the countries that have sent in the statistics):

  • CHN: 2 134 000
  • CZE: 824 000
  • FIN: 1 467 000
  • LAT: 257 943
  • SUI: 866 000
  • SVK: 503 000
  • SWE: 520 221
  • UKR: 254 000

WFC 2019 on YouTube

IFF Floorball Channel (www.youtube.com/iffchannel)
Statistics Period:  20th November – 22nd December 2019
Video uploads: 238

Performance
Views:  970,184
Estimated minutes watched:  9,376,794
New subscribers: 2,378

Engagement
Likes: 8,175
Comments: 26,905
Shares: 6,437

Top 5 videos (based on estimated time watched)

  • SUI vs CZE (Semi-final)
  • SWE vs SUI (Highlights – Final)
  • SWE vs SUI (Final)
  • SVK vs SWE
  • SUI vs CZE (Highlights – Semi-final)

Top geographies (based on minutes watched)

  1. Sweden (15%)
  2. Switzerland (13.8%)
  3. Slovakia (10.5%)
  4. Czech Republic (8.1%)
  5. Finland (7.3%)

A comparison between the past Women’s WFCs:

EVENT YEAR COUNTRY CHANNELS USED VIEWS ESTIMATED MINUTES WATCHED NEW CHANNEL SUBSCRIBERS
Women’s WFC 2013 Czech Republic 2 226 408 2 830 493 1 121
Women’s WFC 2015 Finland 2 515 013 5 313 770 1 315
Women’s WFC 2017 Slovakia 2 594 998 6 079 783 2 177
Women’s WFC 2019 Switzerland 1 970 184 9 376 794 2 378

 

WFC 2019 Digital Media

Top media locations, January 1st – December 31st 2019

 

WFC 2019 website neuchatel2019.ch
Official WFC website numbers January 1st – December 31st 2019, users: 120,774, sessions: 261,181, page views: 1,053,928

Numbers during WFC (7-15.12.2019)

  • Total amount of users during WFC: 85,583
    • WFC 2018 total amount: 102 950
    • WFC 2017 total amount: 56 831
  • Total amount sessions: 190,324
  • Countries visiting: 128
  • Total page views: 822,614
  • Pages/Session: 4.32
  • Most amount of users/day: 20,327 (15.12.2019)

Potential reach (January 1st – December 31st 2019):

 

 

 

 

 

 

 

 

Advertising value (January 1st – December 31st 2019):

 

WFC 2019 articles and posts in media & social media

IFF Events Mobile App

The IFF Events Mobile App has now been downloaded by 63 510 users (by January 6th 2020), + 3340 new downloads since the MU19 WFC 2019. A total of 2477 persons took part in the UNIHOC guess the results competition.

iOS total downloads as of today: 31.200

Top 5 countries:

  1. SWE: 6.590
  2. SUI: 5.810
  3. CZE: 2.240
  4. FIN: 2.220
  5. GER: 1.310

Android total downloads: 32 310 (Google Play does not display downloads by territory)

Numbers during WFC 2019 (7-15.12.2019)

  • Active users: 8 469
  • Most users/day (15.12.2019): 6 210

Mobile App Comparison with previous WFCs:

  • Men’s WFC 2018: 15 456 users
  • Women’s WFC 2017: 6 457 users

WFC on Social Media

Trending themes on social media:

 

WFC Facebook www.facebook.com/worldfloorballchampionships
Total likes after WFC 2016: 12,546
Total likes after WFC 2017: 13,339
Total likes after WFC 2018: 15,169
Total likes after WFC 2019: 15,489 (15,618 followers)
= + 320 likes since WFC 2018

IFF WFC Twitter https://twitter.com/iffwfc
Total followers after WFC 2016: 1,406
Total followers after WFC 2017: 1,509
Total followers after WFC 2018: 1,939
Total followers after WFC 2019: 2,123
= + 184 followers since WFC 2018

IFF WFC Instagram https://www.instagram.com/iffwfc
Total followers after WFC 2016: 7,802
Total followers after WFC 2017: 7,959
Total followers after WFC 2018: 14,590
Total followers after WFC 2019: 14,659
= + 69 followers after WFC 2018

IFF Facebook www.facebook.com/IFF.Floorball
Total likes after WFC 2016: 37,923
Total likes after WFC 2017: 40,747
Total likes after WFC 2018: 41,688
Total likes after WFC 2019: 42,393 (42,862 followers)
= + 705 likes since WFC 2018

IFF Twitter https://twitter.com/IFF_Floorball
Total followers after WFC 2016: 12,003
Total followers after WFC 2017: 13,123
Total followers after WFC 2018: 13,318
Total followers after WFC 2019: 13,927
= + 609 followers since WFC 2018

IFF Instagram https://www.instagram.com/iff_floorball/
Total followers after WFC 2016: 47,408
Total followers after WFC 2017: 53,317
Total followers after WFC 2018: 61,131
Total followers after WFC 2019: 73,420
= + 12,289 followers after WFC 2018

Social Media in Total

Fans/Likes
Total Fans by January 6th 2020 (IFF + WFC Facebook & IFF + WFC Twitter & IFF + IFF WFC Instagram)
= 161,699 (compared to 147 776 after WFC 2018)

Impressions during WFC
Total Impressions (20.11-22.12.2019):
IFF + WFC Facebook & IFF + WFC Twitter & IFF + IFF WFC Instagram
= 14,962,721 (compared to 15,159,006 during 30.11.-17.12.2018)
IFF + WFC Facebook= 1,383,316 (compared to 3,080,990 during 30.11.-17.12.2018)
IFF + WFC Twitter= 1,366,167 (compared to 978,590 during 30.11.-17.12.2018)
IFF + IFF WFC Instagram= 12,213,238 (compared to 11,099,426 during 30.11.-17.12.2018)

Engagement
Total engagement (20.11-22.12.2019):
IFF + WFC Facebook & IFF + WFC Twitter & IFF + IFF WFC Instagram
= 504,219 (compared to 562,269 during 30.11.-17.12.2018)
IFF + WFC Facebook= 92,746 (compared to 32,586 during 30.11.-17.12.2018)
IFF + WFC Twitter= 65,311 (compared to 48,071 during 30.11.-17.12.2018
IFF + IFF WFC Instagram= 346,162  (compared to 481 612 during 30.11.-17.12.2018

Sources: Google Analytics, Meltwater & Sproutsocial

 

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