New U19 WFC attendance records were set during the Women´s U19 World Floorball Championships in Belleville, Canada. The U19 WFC in Canada also reached great media and social media interest, especially in Canada.
U19 WFC 2016 Spectators
New U19 WFC attendance per match record: 3 151 (CAN – JPN)
New Women´s U19 WFC total attendance record: 15 799 spectators in 33 matches
New U19 WFC average number of spectators per game record: 479 spectators per game
U19 WFC 2016 in Newspapers/Magazines
Adrenalin Magazine = 9 500 reach of “sport tourism influencers & decision-makers”
Inside Belleville
Belleville Intelligencer
Wellington Times
Brighton Independent
The EMC
Hamilton Scores
Snapd Quinte also did a full feature spread (newspaper) which came out on June 1st reaching approximately 5 500 locally.
Total Newspaper Reach Potential: approximately 85 000
U19 WFC 2016 on Radio
Quinte Broadcasting
Starboard Communications
– combined total of 180 000 reach since September 2015
U19 WFC 2016 on Television
TVCogeco & Rogers Cable
6.7 million viewers
– Ontario, Quebec, Newfoundland & Labrador, Nova Scotia, New Brunswick
CKWS (Kingston) – feature reports both online and on-air television
Live On-air for TVCogeco with Bill Glisky “In The Cheap Seats” x3
CBC News Montreal feature during first day of the tournament, news broadcast in French on television and on radio.
In addition, highligts from the U19 WFC 2016 final were shown on Finnish (YLE) and Swedish TV (TV4 & SVT).
Potential reach, media (meltwater tracking tool):
U19 WFC 2016 on YouTube
Combined statistics for both IFF Floorball Channels
Channel 1: www.youtube.com/ifffloorball & Channel 2: www.youtube.com/ifflive
Statistics Period: 2nd – 13th May 2016
Video uploads: 80
Performance
Views: 201 558
Estimated minutes watched: 2 374 933 (= 1 649 days or 4.5 years)
New subscribers: 748
Engagement
Likes: 1 109
Comments: 18 882
Shares: 959
Most watched videos (based on estimated minutes watched)
Top 5:
CZE v SUI (3rd place)
SWE v FIN (Final)
SWE v CZE (A-div semi)
FIN v SUI (A-div semi)
SVK v SUI (group match)
U19 WFC 2016 websites
Official WU19 WFC website http://floorball2016.ca
Official WFC website numbers March 2nd 2016 – May 15th 2016: users: 17 969 & sessions: 30,007
Numbers during WFC (3 – 9.5.2016)
Total amount of users during WFC: 15 234
Most amount of users/day: 3 320 (4.5.2016)
Total amount sessions: 18 576
Countries visiting: Countries visiting (and sessions since May 2):
1. Canada: 12 411, 2. Sweden: 1 913, 3. Switzerland: 1 145, 4. Finland: 990,
Czech Republic, United States, Germany, Hungary, Norway, Japan (422), Slovakia, Poland, Latvia, Austria (147)
Total page views: 30 867
pages/session: 3 13
IFF WU19 WFC 2016 page: www.floorball.org/pages/EN/Womens-U19-WFC-2016
Numbers during WFC (3 – 9.5.2016)
Total amount of users during WFC: 22 776
Most amount of users/day: 9 768 (5.5.2016)
Total amount sessions: 50 502
Countries visiting: 111
Total page views: 214 564
pages/session: 4.25
U19 WFC 2016 IFF Events Mobile App
The IFF Events Mobile App has now been downloaded by 33 686 users (until 10.5.2016).
Android: 17 886 downloads (+ 346 new users 21.4.2016 – 10.5.2016)
Top countries:
1. CZE: 3 962
2. SUI: 2 104
3. FIN: 1 620
4. SWE: 1 510
5. GER: 1 243
6. SVK: 978
iOS: 15 800 downloads (+ 426 new users 21.4.2016 – 10.5.2016)
Top countries:
1. SWE: 3.760
2. SUI: 3.670
3. FIN: 1.320
4. CZE: 949
5. GER: 733
6. NOR: 731
Numbers during U19 WFC 2016 (3 – 9.5.2016)
Users: 3 301
Sessions: 51 581
Screen views: 394 560
Views/session: 7.65
Top 10 countries/sessions
1. Germany 10 795 (20,93 %)
2. Canada 8 817 (17,09 %)
3. Switzerland 7 758 (15,04 %)
4. Czech Republic 4 375 (8,48 %)
5. Sweden 2 793 (5,41 %)
6. Finland 8 516 (6,18 %)
7. Japan 2 286 (4,43 %)
8. Slovakia 2 239 (4,34 %)
9. Poland 1 355 (2,63 %)
10. Latvia 1 318 (2,56 %)
A total of 789 persons took part in the A-division ASICS guess the results competition and a total of 556 persons took part in the B-division ASICS guess the results competition.
Social media map (meltwater tracking tool):
U19 WFC 2016 on Social Media
U19 WFC Facebook www.facebook.com/U19WFC
Total likes after U19 WFC 2015: 1 337
Total likes after U19 WFC 2016: 2 406
= + 1069 likes
IFF Facebook www.facebook.com/IFF.Floorball
Total likes before U19 WFC 2016: 33 824
Total likes after U19 WFC 2016: 34 010
= + 186 likes
U19 WFC Twitter https://twitter.com/U19WFC
Total followers after U19 WFC 2015: 373
Total followers after U19 WFC 2016: 1001
= + 628 followers
IFF Twitter https://twitter.com/IFF_Floorball
Total followers before U19 WFC 2016: 10 823
Total followers after U19 WFC 2016: 10 943
= + 120 followers
U19 WFC Instagram https://www.instagram.com/u19wfc
Total followers after U19 WFC 2016: 1564
IFF Instagram https://www.instagram.com/iff_floorball/
Total followers before U19 WFC 2016: 32 800
Total followers after U19 WFC 2016: 33 070
= + 270 followers
IFF Flickr https://www.flickr.com/photos/iff_floorball/
Total amount of views during U19 WFC 2016 (3-9.5.2016): 375 054
Most amount of views (May 5th): 75 873
Trending social media themes (meltwater tracking tool):
Other U19 WFC 2016 promotion
Sign outside Yardmen Arena = 25 000
Bus signs on major transit routes = 15 000 potential reach.
Televisions & signage inside Yardmen Arena = 15 000
Promotional displays at events = 1 500
Member of Parliament Neil Ellis (Bay of Quinte) Newsletter = 56 000 local businesses and homes
Digital billboards (provided by Pattison Signs) = 15 000
Member of Parliament Neil Ellis and Member of Provincial Parliament Todd Smith presented the U19WFC tournament and stats to members of their respective legislatures. Each received thousands of Facebook views and was broadcast live online on the Cable Public Affairs Channel (CPAC) and the Ontario Legislature Webcast.
Photo: WU19 WFC 2016
