One World – One Ball, is the IFF slogan. Now it is the time to show the unity of the floorball family. The IFF has launched a joint campaign with its main sponsor UNIHOC with the target to reach more IFF Instagram followers.
As recently stated in the IFF Fan survey, a large proportion of the fans are under the age of 30 (~60%) and are avid users of social media. Therefore, with 161 days left to the start of the Women’s World Floorball Championships in Neuchâtel, Switzerland, the IFF is calling out to its fans. The ambitious plan is try to grow the IFF Instagram to 90 000 followers before the WFC 2019 start in December. UNIHOC will be providing some great prizes as the numbers increase. In order to make things more interesting the campaign has different steps. Once the number of followers reaches a certain level prizes will be drawn:
- 70k followers: Bronze package – UNIHOC stick, UNIHOC blade, wristbands+headband
- 80k followers: Silver package – UNIHOC stick, stick cover, T-shirt, water bottle
- 90k followers: Gold package – UNIHOC stick, UNIHOC shoes, toolbag, training set (t-shirt+shorts), socks + 2 x VIP tickets to the WFC 2019 final weekend (Sat/Sun)
– One of our aims as a main sponsor of the IFF is to help spread floorball across the world. I think this campaign is a great way of achieving that by trying to get more followers to join the floorball community and be able to stay updated with what is happening in our sport. If we can help reach more floorball fans around the globe by being a part of this campaign then we are more than happy to join in, says Johan Jihde, Brand Manager at UNIHOC.
In order to participate all one has to do is follow the IFF Instagram account and tag someone they think should follow the IFF. As the stakes get higher, for the last phase UNIHOC also invites the floorball fans to follow their Instagram account.
View IFF Instagram account here
