On Wednesday February 16th, the Swedish Super League (SSL) announced a new partnership with Prioritet Finans, a Swedish company working with invoice purchases, factoring and business loans.
Prioritet Finans is a major player in Swedish sports partnerships and now extends its commitment to floorball.
— Floorball is one of the biggest sports in Sweden, considering the number of practicioners, which means floorball is an important part of the society. The sport itself and the Swedish Super League are accessible and open minded, with core values as equality, inclusion and innovation, says Nils Wiberg, CEO at Prioritet Finans.
The chairman of SSL’s board, Krister Kalte, is more than happy with the new collaboration, where common values have been an important aspect:
— Prioritet Finans has a strong faith in sports as a force to strengthen inclusion and positive values. We share this conviction and are looking forward to a prosperous partnership.