Lifestyle and fashion brand Billebeino and Finnish floorball league – F-liiga rally to aid the pandemic hit clubs in this unique and meaningful campaign. Former NHL star and founder Ville Leino, gives a shake and turn re-design for team logos. The profits of the limited-edition sales are forwarded to the teams. The collaboration combines design, sports and corporate social responsibility.
Billebeino x F-liiga limited edition hoodies are for sale at Billebeino webshop.
F-liiga teams are inspiring people to move and created emotional moments through the games that we all are missing. Teams inspired Billebeino to try out something new and unprecedented.
– This collaboration is really unique. I’ve never came across anything like this. As an old hockey player I know what it means to represent team and carry its logo. It’s been a privilege to customize every teams logo for a good cause. This way we carry the same logo with F-liiga and its teams for this important cause for all of us, says Ville Leino, the founder of Billebeino.
– Billebeino is a life-style brand that has been bold and brave – a great brand fit for the new F-liiga brand. We share similar target groups, yet most of all we expand each other’s target groups and fan base in a meaningful way.
– Member of the F-liiga board Peter Vesterbacka, famous former Mighty Eagle from Rovia and Slush fame, hasn’t experienced a collaboration such as this even when Angry Birds were partnering up with NBA or NFL. We have included both teams from men’s and women’s series. This campaign very much highlights the various partnering possibilities with F-liiga. I strongly believe that these hoodies will sell out fast and become memorabilia over time.
Since the launch in December, the hoodies have been selling fast. The last pieces are sold now.