Protocol Sports Marketing Ltd. has been appointed as the exclusive worldwide media rights distributor and sponsorship agency for the International Floorball Federation.
As part of the agreement Protocol Sports will develop, market and distribute media and sponsorship assets for all IFF events including:
- Men’s and Women’s World Floorball Championships (WFC)
- World Floorball Championships Qualifications
- U19 World Floorball Championships
- Champions Cup and Euro Floorball Cup
The sport of Floorball is on the rise. Interest in professional competition is already well established in Europe particularly across the Nordic region and in Central Europe. IFF plans to build upon this sustained growth whilst also bringing the sport to new markets and expanding awareness across developing territories. In partnering with Protocol Sports, IFF is now well placed to accelerate this growth by leveraging the support of a full-service agency with a proven track record, dedicated approach and established network of broadcasters, streaming platforms, brands and sponsors around the world.
– We are thrilled to partner with the International Floorball Federation. We strongly believe in the vision of the IFF and the opportunities presented by floorball. We believe that floorball is a tremendous addition to Protocol Sports, and our entire team is armed and ready to bring floorball to the world, says Protocol Sports Marketing President Lowell Conn.
– Floorball has experienced steady growth over the past few years, culminating in the sport’s inclusion in the 2017 World Games and a highly successful Men’s World Floorball Championships 2018. We are excited to collaborate with Protocol Sports as we expand the sport of floorball globally to enhance the awareness and market value of the sport, says John Liljelund, IFF Secretary General.
About Protocol Sports Marketing Ltd.
Protocol Sports Marketing Ltd. (www.protocolsports.com) is the global rights distributor, sponsorship agency and sports marketing agent that specialises in developing new and meaningful opportunities for rights holders and sports federations who sanction and/or produce live sports events and sports-related content. The company avoids the big box bubble approach to distribution, preferring instead to provide broadcasters, streaming platforms and rights holders with a personalised approach that priorities organic and sustainable exponential growth.
For more information, please contact:
Protocol Sports: Aaron Schenk at aschenk@protocolsports.com or +1-416-449-9400.
IFF: Secretary General John Liljelund, liljelund@floorball.org / +358 40 052 9030
