During the intermission of the bronze medal game of the World Floorball Championships in Prague the parties ceremonially renewed their sponsorship agreement. The announcement was made by Torbjörn Jonsson, Vice Managing Director of Renew Group and John Liljelund, Secretary General of the IFF.
The agreement will become effective starting from 2019 and runs until the end of 2022. The partnership grants UNIHOC the status as Official Floorball Apparel provider of the IFF. This includes floorball sticks, balls, accessories, goalie equipment as well as floorball goals. The value of the agreement is undisclosed but includes both barter elements as well as financial settlements.
The announcement was made in connection with the presentation of the new game ball, DYNAMIC, which is also a product from the Renew Group portfolio. The launched ball will become the new Official IFF Match Ball during 2019.
– To continue working with the IFF comes as a natural continuum to serve our long-term targets of making floorball grow worldwide. Part of this relates to the development work done by IFF in the newer floorball countries. A lot of new players will get their hands on UNIHOC floorball gear and get to enjoy floorball. Obviously, we also want to promote our latest high-end products to the floorball community during the IFF events. I’m also glad to see that the federation is taking steps to develop our partnership with new concepts for example in the social media realm as well as trying to extend the season also over off-season months with inclusion into urban and street floorball events, Mr. Jonsson explains the background of the new agreement.
– It goes without saying that we warmly welcome this deal as it displays the great trust UNIHOC has in working with, and the work of, the IFF. The cooperation has strong foundations as some of the targets our partner has are directly connected to some of IFFs strategical objectives. We are developing our sponsorship model all the time for example to include more sustainability elements which has also been indicated as an area of interest by our partner, Mr. Liljelund concluded.
For further information:
Torbjörn Jonsson
Vice Managing Director & Brand Manager Renew
+46 708 28 43 56
torbjorn@renew.se
John Liljelund
Secretary General
+358 40 052 09 30
liljelund@floorball.org
About UNIHOC:
UNIHOC is the world leading manufacturer of floorball equipment. With customers in over 60 countries Unihoc is the world’s largest floorball brand. Unihoc stands for quality, design and innovations. Our goal is to always develop perfect floorball products, and to make the sport grow worldwide.
UNIHOC is situated in Mölnlycke, just outside Gothenburg, Sweden and has sales offices in Chur, Switzerland, Luzern, Switzerland, Greven, Germany and Stockholm, Sweden.
About the IFF:
International Floorball Federation (IFF) is the head organisation of world floorball.
IFF’s core mission is to promote, develop and most of all nurse and service its stakeholders and further protect world floorball at every possible level of the game and finally to spread the knowledge based on the principle of unity, equality and solidarity and to deal with all questions relating to world floorball.
The International Floorball Federation was founded 12th of April 1986 in Husqvarna, Sweden, by the floorball associations of Finland, Sweden and Switzerland. At this moment, the IFF has 70 Member Associations.
IFF is a full member of IOC, an ordinary member of GAISF and cooperates with FISU. IFF now stresses three different fields. These are: marketing, development and politics, the latter meaning in the field of sports.
IFF is a member of the European Sponsorship Association (ESA)
