The Men’s U19 WFC 2017 was played in Sweden in the beginning of May. The tournament reached a wide audience. One reason behind this was the IFF’s cooperation with the Facebook page UNILAD and the active use of social media channels. 
U19 WFC 2017 Spectators
U19 WFC most spectators in a match: 2 656 (FIN – SWE Final)
U19 WFC total attendance: 14 214 spectators
U19 WFC 2017 on Television
All team Sweden matches were shown on TV4 Sport. Altogether there were five matches:
Viewers: 100 000
Total reach: 129 000
U19 WFC 2017 on YouTube
Combined statistics for both IFF Floorball Channels
Channel 1: www.youtube.com/ifffloorball & Channel 2: www.youtube.com/ifflive
Statistics Period: 1st – 14th May 2017
Video uploads: 111
Performance
Views: 596 513
Estimated minutes watched: 6 058 311
New subscribers: 2 345
Engagement
Likes: 3 496
Comments: 4 946
Shares: 2 304
Most watched videos (based on estimated minutes watched)
Top 5:
FIN v SWE (Final)
SWE v FIN (Group match)
FIN v SUI (Semi-final)
CZE v SUI (Bronze match)
CZE v SWE (Semi-final)
U19 WFC 2017 websites
Official U19 WFC 2017 website http://wfc2017.se
Official WFC website numbers January 1st 2017 – May 15th 2017: users: 14 318 & sessions: 27 138
Numbers during WFC (2 – 8.5.2016)
Total amount of users during WFC: 9 914
Most amount of users/day: 2 590 (6.5.2017)
Total amount sessions: 18 276
Countries visiting: 58
Top 10 Countries visiting (sessions):
1. Sweden (9 260), 2. Switzerland (3 039), 3. Finland (1 323), 4. Czech Republic (675), 5. Germany (652), 6. Norway (553), 7. Latvia (390), 8. Japan (304), 9. Slovakia (278), 10. Canada (251). All in all
Total page views: 53 969
pages/session: 2,95
IFF MU19 WFC 2017 page: http://floorball.org/pages/EN/Mens-U19-WFC-2017
IFF Webpage (floorball.org) Numbers during WFC (2 – 8.5.2017)
Total amount of users during WFC: 33 247
Most amount of users/day: 10 338 (7.5.2017)
Total amount sessions: 78 563
Countries visiting: 110
Total page views: 331 544
pages/session: 4.22
U19 WFC 2017 IFF Events Mobile App
The IFF Events Mobile App has now been downloaded by 41 927 users (until 10.5.2017).
Android: 22 327 downloads (+ 605 new users during the period of 21.4.2017 – 10.5.2017)
Top countries:
1. CZE: 5.170
2. SUI: 2.780
3. FIN: 2.250
4. SWE: 1.970
5. GER: 1.600
6. SVK: 1.200
iOS: 19 600 downloads (+ 602 new users during the period of 21.4.2017 – 10.5.2017)
Top countries:
1. SWE: 4.680
2. SUI: 4.200
3. FIN: 1.570
4. CZE: 1.210
5. NOR: 922
6. GER: 905
Numbers during U19 WFC 2016 (2 – 8.5.2017)
Users: 5 247
Sessions: 87 639
Screen views: 714 187
Screens/Session: 8.15
Top 10 countries/sessions
1. Sweden 15,817 (18.05%)
2. Germany 15,692 (17.91%)
3. Switzerland 12,345 (14.09%)
4. Finland 7,862 (8.97%)
5. Czechia 5,587 (6.38%)
6. Slovakia 4,744 (5.41%)
7. Latvia 3,092 (3.53%)
8. Norway 2,859 (3.26%)
9. Denmark 2,596 (2.96%)
10. Poland (2,427)
A total of 1294 persons took part in the A-division ASICS guess the results competition and a total of 783 persons took part in the B-division ASICS guess the results competition.
U19 WFC 2017 on Social Media
U19 on UNILAD www.facebook.com/uniladfootball/
Some U19 WFC matches were shown live on the UNILAD platform on Facebook.
Total Impressions: 5 819 231
Total Reach: 4 559 016
Total Views: 302 681
Total Mins Viewed: 164 297
Total Engagement: 2 892
U19 WFC Facebook www.facebook.com/U19WFC
Total likes after U19 WFC 2016: 2 406
Total likes after U19 WFC 2017: 3 159
= + 753 likes
U19 WFC Twitter https://twitter.com/U19WFC
Total followers after U19 WFC 2016: 1 001
Total followers after U19 WFC 2017: 1 275
= + 274 followers
U19 WFC Instagram https://www.instagram.com/u19wfc
Total followers after U19 WFC 2016: 1 564
Total followers after U19 WFC 2017: 2 420
= + 856 followers
IFF Facebook www.facebook.com/IFF.Floorball
Total fans after U19 WFC 2016: 34 010
Total fans after U19 WFC 2017: 39 599
= + 5 589 likes
IFF Twitter https://twitter.com/IFF_Floorball
Total followers after U19 WFC 2016: 10 943
Total followers after U19 WFC 2017: 12 666
= + 1 723 followers
IFF Instagram https://www.instagram.com/iff_floorball/
Total followers after U19 WFC 2016: 33 070
Total followers after U19 WFC 2017: 51 254
= + 18 184 followers
IFF Flickr https://www.flickr.com/photos/iff_floorball/
Total amount of views during U19 WFC 2017 (3-9.5.2017): 649 995
Most amount of views (May 4th): 120 083
Impressions 2nd – 8th of May
U19 + IFF Facebook: 1 915 447
U19 + IFF Twitter: 242 822
Engagement 2nd – 8th of May
U19 + IFF Facebook: 9 219
U19 + IFF Twitter: 13 026
U19 + IFF Instagram: 93 194
