The logo and theme of the World Championships 2010 was presented in a press conference held in Helsinki. The WFC 2010 logo is a Floorball ball with holes that create a human figure. The human figure describes the theme for the World Championships – Communality, which is an essential part of Floorball on every level. The human figure inside the ball shines in many colours. This tells about Floorball´s amazing attractiveness as it is a sport that is played by everyone.

Floorball is also a fascinating competitive sport, where all spectators can be experts through their own game experience. The WFC logo describes the fascinating attractiveness. It is a Magic Ball, from which the slogan has emerged: Magical Games.

Biggest Sport Event in Finland in 2010 with a record budget

The 8th Men´s World Floorball Championships will be the biggest sport event organised in Finland during next year. The aim is also to break the previous World Championships spectator records (previous record from 2008 104.000 spectators). The budget for the championships is the largest so far in Floorball history and rises to 1,5 million euros, which at the same time is the Finnish Floorball Federation´s biggest single investment during FFF´s 25 year old history.

The Men´s WFC 2010 is played on the 4th – 11th of December and the main arena for the championships is the Hartwall Arena and the second arena is the Vantaa Energy Arena. Finland is the reigning champion and the World Championships will for the first time be played with 16 teams out of which eight are already qualified (Finland, Sweden, Switzerland, Czech Republic, Norway, Latvia and Germany). The remaining eight spots will be decided during the World Championships Qualifications in February.

The WFC logo is designed by the marketing company Porkka & Kuutsa and Planex Oy is responsible for the theme around the WFC 2010 and the production of the marketing material.

Source: Finnish Floorball Federation

Go to the WFC 2010 YouTube Channel

 

 

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