According to the Swedish Floorball Federation´s latest media coverage report, made by Sponsor Insight, the TV numbers of Floorball more than doubled during the season 07/08.
The total time of Floorball on TV in Sweden was 148 hours compared to 66,5 hours the previous season and the total number of TV viewers following Floorball increased with 10 million from season 06/07 up to 55,6 million in 07/08. The season 07/08 was the first year that the Swedish Federation had a contract with Swedish TV4.
